Tokyo, July 1, 2017 – Rakuten, Inc. (TSE: 4755) today announced that it will unify its global branding commencing July 1, 2017, to better represent its core strategy of building an ecosystem of diverse services that provide users with unique benefits. The rebranding coincides with Rakuten’s 20th anniversary and with the launch of a new global partnership with FC Barcelona, a club with one of the most recognized and respected global brands in soccer today.

Providing a more consistent identity to each of the services within the Rakuten Group lays the groundwork for our 1 billion users across the globe to more easily recognize the benefits of using more than one service. It also allows the company to develop synergies currently experienced mainly in Japan, its home market, where Rakuten’s ecosystem is the most mature. Rakuten will be better positioned to drive an increase in cross-use of services, increase the lifetime value of each member and drive gross transaction value (GTV) growth.

In Japan, the Rakuten brand is already ubiquitous due to the successful creation of a unique ecosystem that has linked services in groundbreaking ways to bring unique benefits to the user: across e-commerce, travel, fintech, digital contents, communication, credit cards, electronic money, banking, securities, insurance and professional sports. With a common membership ID and loyalty program across more than 70 services, users are able to earn and use incentive points across a myriad of online and off-line services.

“This year, as we start our global partnership with FC Barcelona, the unique and much-loved football team known as ‘more than a club,’ we will also continue to strive to be ‘more than a company,’ ” said Mickey Mikitani, Rakuten founder, Chairman and CEO. “As a company that stands for optimism and empowerment of local communities, with the unification of the Rakuten brand, we will take another step toward strengthening our ecosystem of services across the globe.”

- 新聞稿有效日期，至2017/08/20為止

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