1.General總論 NPDP考試概論 New Product, Service新產品, 新服務 2.Strategy策略 The importance of strategy to product development success產品策略重要性 What is strategy?策略是什麼 Establish the organization ’s direction建立組織與方向 Business and corporate strategy企業與組織策略 Innovation strategy and strategic plan創新策略與計畫 Strategies that support innovation支援創新的策略 3.Market Research1市場調查1 Introduction to market research in product development市場研究介紹 Second vs Primary Market Research次級與初級市場研究 Qualitative vs quantitative methods質化與量化方法 Market research tools市場研究的的工具 4.New Product Process新產品開發流程 Product development as a “risk vs reward” process 產品開發流程是風險與報酬的綜合 Specific product development process and methods各種產品開發流程 Stage-gate IPD Lean PD Agile PD Comparison of product development process產品開發流程間比教 Product development governance產品開發治理 The product Innovation Charter產品創新章程 5.Portfolio Management組合管理 What is a product portfolio產品組合是什麼 The relationship of the portfolio to strategy產品組合跟策略的關係 Selection of new product opportunities The balanced portfolio Resource allocation 6.Build Business Case Three Main Components of the Business Case The Structure of Build Business Case The Key Blocks in Build Business Case User Needs and Wants Study Competitive Intelligence Workshop: Detailed Market Analysis Concept Testing Financial Analysis Tools: Financial Analysis Tools: Sales Forecasting Homework: Build Business Case 7.Culture，Organization and Teams The important of a culture of innovation Management roles with respect to product development Strategy策略 Process流程 Organization and Teams Product產品 Teams- roles and responsible Matrix structures and the cross-functional team 8.Tools and Metrics Ideation tools Feasibility analysis可行性分析 Financial analysis財務分析 Product concept and design specifications產品概念與設計規格 Product design tools Project management＆Risk Management Performance metrics for product management 9.Market Research2市場調查2 Market research tools-Test Market Multivariate market research Other important market research tools: Crowdsourcing & Big Data Market research at specific stages of product development 10.Launch& Post Launch Launch Launch management Post Launch 11.Lifecycle Management產品生命週期管理 Product life cycle Introduction to the product life cycle Managing the product life cycle The impact of the PLC on the product portfolio The critical stage of product introduction Sustainable product Innovation Introduction to sustainable innovation Sustainability related to product development Sustainability tools LCA cases studies and certification
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