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產業動態 【資策會】新產品開發管理師(NPDP)國際認證班(9/9)
資策會 本新聞稿發佈於2018/07/12,由發布之企業承擔內容之立場與責任,與本站無關

本課程旨在充實新產品開發管理相關知識與技能與聆聽客戶聲音,配合公司策略,有效發掘新概念,發展新產品,增加產品上市成功機率與上市速度。以期能夠以科學化的思想及方法,掌握NPDP的流程,做好新產品開發管理。學習組合管理,以企業資源,效益及策略選擇新產品開發專案。輔導學員通過NPDP國際認證考試。

 
■ 發布/輪播新聞稿 新聞稿直達14萬電子報訂戶刊登新聞稿:按此 想在你的Blog上輪播產業動態按此
 
1.General總論
 NPDP考試概論
 New Product, Service新產品, 新服務
2.Strategy策略
 The importance of strategy to product development success產品策略重要性
 What is strategy?策略是什麼
 Establish the organization ’s direction建立組織與方向
 Business and corporate strategy企業與組織策略
 Innovation strategy and strategic plan創新策略與計畫
 Strategies that support innovation支援創新的策略
3.Market Research1市場調查1
 Introduction to market research in product development市場研究介紹
 Second vs Primary Market Research次級與初級市場研究
 Qualitative vs quantitative methods質化與量化方法
 Market research tools市場研究的的工具
4.New Product Process新產品開發流程
 Product development as a “risk vs reward” process 產品開發流程是風險與報酬的綜合
 Specific product development process and methods各種產品開發流程
 Stage-gate
 IPD
 Lean PD
 Agile PD
 Comparison of product development process產品開發流程間比教
 Product development governance產品開發治理
 The product Innovation Charter產品創新章程
5.Portfolio Management組合管理
 What is a product portfolio產品組合是什麼
 The relationship of the portfolio to strategy產品組合跟策略的關係
 Selection of new product opportunities
 The balanced portfolio
 Resource allocation
6.Build Business Case
 Three Main Components of the Business Case
The Structure of Build Business Case
The Key Blocks in Build Business Case
User Needs and Wants Study
 Competitive Intelligence
 Workshop:
Detailed Market Analysis
Concept Testing
 Financial Analysis
Tools: Financial Analysis
Tools: Sales Forecasting
Homework: Build Business Case
7.Culture,Organization and Teams
 The important of a culture of innovation
 Management roles with respect to product development
 Strategy策略
 Process流程
 Organization and Teams
 Product產品
 Teams- roles and responsible
 Matrix structures and the cross-functional team
8.Tools and Metrics
 Ideation tools
 Feasibility analysis可行性分析
 Financial analysis財務分析
 Product concept and design specifications產品概念與設計規格
 Product design tools
 Project management&Risk Management
 Performance metrics for product management
9.Market Research2市場調查2
 Market research tools-Test Market
 Multivariate market research
 Other important market research tools: Crowdsourcing & Big Data
 Market research at specific stages of product development
10.Launch& Post Launch
 Launch
 Launch management
 Post Launch
11.Lifecycle Management產品生命週期管理
 Product life cycle
 Introduction to the product life cycle
 Managing the product life cycle
 The impact of the PLC on the product portfolio
 The critical stage of product introduction
 Sustainable product Innovation
 Introduction to sustainable innovation
 Sustainability related to product development
 Sustainability tools
 LCA cases studies and certification

*課程執行單位保留調整課程內容、日程與講師之權利

【課程網址】http://www.iiiedu.org.tw/ites/NPDP.htm
【相關課程】http://www.iiiedu.org.tw/ites/portal/MA.htm

- 新聞稿有效日期,至2018/08/12為止


聯絡人 :張先生
聯絡電話:(02)6631-6539
電子郵件:alanchang@iii.org.tw

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